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The main on-page elements of Constructing Search Engine Friendly SEO Websites
for our bespoke website design service. All websites are constructed from scratch to
your individual specifications and requirements.
Our Search Engine Friendly website design philosophy:
A Search Engine Optimised and SEO friendly winning web site design,
one that gets your site seen at the top of the search
engines for your chosen keywords, is composed of many factors, both on-page and
off-page. Off-page factors,
such as directory listings and quality in bound links are not entirely under your control.
However, every aspect of the on-page SEO is within your grasp. Get your design
correct at the beginning, or even once your website has been around for some time,
and you are well on the road to a winning website and
stronger sales. We have compiled this FREE SEO guide to the most important on-page elements
of Search Engine Friendly websites.
- Keywords: Before you can create your web pages, and in
some cases even before you register your domain name,
you must perform your
long tail keyword research to find the many different keywords and key phrases that
your web pages must target to maximise your
search engine ranking and therefore maximise the number of hits
your site achieves.
- Tiers: Plan your website around a
web page structure to maximise the flow of page ranking
to your most important first tier pages.
- Content: All web sites need
rich unique text content. Highlighting your keywords
with strong tags will improve
how your pages are indexed by the search engines.
- URLs: Giving your pages a
rich URL structure can assist the indexing of your pages and make your site more user friendly.
- Links: Definitely the more SEO important
feature of a winning website is the internal linking structure.
Only by creating
rich anchor context text links to every web page on your web site will you
maximise your search engine ranking.
- Titles: Possibly the most SEO important
component of any individual web page is a
keyword rich unique
title tag. Title tags are often shown in the search engine results.
- Description: Writing a good
description can improve the number of clicks you receive, as a snippet of
the meta description is often included in search engine results.
- Validation: Web pages which are
formed and W3C validated with correct Doctypes are easier for search engines to index, will appear
in Google search results faster, and will be compatible with more browsers and devices than
pages with badly formatted HTML.
- Headers: Every page on your web site should have a single
tag at the top of the page and containing your keywords, with additional
h2, h3, h4 tags etc. lower down the page to introduce individual page sections.
- Alt: Every image on your web site requires an
img alt description tag.
Thoughtful use of the image alt description attribute can improve
your SEO performance and website usability.
- Duplication: How to
canonicalisation problems and possible duplication of your web site content.
- Keywords: Although no longer used by many SEO experts,
keywords were once a widely used search engine optimisation tool.