Constructing Search Engine Optimised SEO Friendly Websites

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The main on-page elements of Constructing Search Engine Friendly SEO Websites

Contact us for our bespoke website design service. All websites are constructed from scratch to your individual specifications and requirements.

Our Search Engine Friendly website design philosophy:

A Search Engine Optimised and SEO friendly winning web site design, one that gets your site seen at the top of the search engines for your chosen keywords, is composed of many factors, both on-page and off-page. Off-page factors, such as directory listings and quality in bound links are not entirely under your control. However, every aspect of the on-page SEO is within your grasp. Get your design correct at the beginning, or even once your website has been around for some time, and you are well on the road to a winning website and stronger sales. We have compiled this FREE SEO guide to the most important on-page elements of Search Engine Friendly websites.

• Keywords: Before you can create your web pages, and in some cases even before you register your domain name, you must perform your SEO long tail keyword research to find the many different keywords and key phrases that your web pages must target to maximise your search engine ranking and therefore maximise the number of hits your site achieves.
• Tiers: Plan your website around a tiered web page structure to maximise the flow of page ranking to your most important first tier pages.
• Content: All web sites need keyword rich unique text content. Highlighting your keywords with strong tags will improve how your pages are indexed by the search engines.
• URLs: Giving your pages a keyword rich URL structure can assist the indexing of your pages and make your site more user friendly.
• Links: Definitely the more SEO important feature of a winning website is the internal linking structure. Only by creating keyword rich anchor context text links to every web page on your web site will you maximise your search engine ranking.
• Titles: Possibly the most SEO important component of any individual web page is a keyword rich unique title tag. Title tags are often shown in the search engine results.
• Description: Writing a good meta description can improve the number of clicks you receive, as a snippet of the meta description is often included in search engine results.
• Validation: Web pages which are well formed and W3C validated with correct Doctypes are easier for search engines to index, will appear in Google search results faster, and will be compatible with more browsers and devices than pages with badly formatted HTML.
• Headers: Every page on your web site should have a single h1 header tag at the top of the page and containing your keywords, with additional h2, h3, h4 tags etc. lower down the page to introduce individual page sections.
• Alt: Every image on your web site requires an img alt description tag. Thoughtful use of the image alt description attribute can improve your SEO performance and website usability.
• Duplication: How to avoid URL canonicalisation problems and possible duplication of your web site content.
• Keywords: Although no longer used by many SEO experts, meta keywords were once a widely used search engine optimisation tool.