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If you have a website design or SEO question, please email faqs@littledetails.co.uk, and we will email your reply and add your question to our FAQs.
What is SEO?
SEO stands for Search Engine Optimisation, and refers to a range of techniques
from the way your web site is constructed to make it search engine friendly,
to off site factors such as link building and directory listings,
that all add together to improve your search engine ranking.
What is PPC?
PPC stands for Pay Per Click and is a way to advertise your web site
within search engine sponsored listings. As the name suggests, each time a viewer clicks on
your link you pay a fee to the search engine for the privilege. PPC is a way to
get your site seen alongside the top ranked web sites for any given search term
by outbidding your competitors for the best position.
What is a URL?
URL stands for Uniform Resource Locator but is mainly used to refer to the exact
web site address of a web page or other online object such as an image or document.
For example the URL of this page is:
http://www.littledetails.co.uk/faq-frequently-asked-questions.php
What is Social Networking?
Social networking mainly means websites such as Facebook and twitter which allow
friends to post messages and keep in contact. From a web promotion aspect,
companies can utilize the same sites as promotion tools by including their URL
on their own social networking pages.
What is Social Bookmarking?
Social bookmarking makes use of various web sites such as StumbleUpon and Delicious
which encourage users to bookmark their favorite sites and pass them on to friends.
Encouraging bookmarking of your own pages can be a useful SEO tactic.
What is a Search Engine Spider (also known as a Robot or Crawler)?
This is a computer program that search engines use to crawl or spider the internet
looking for web page text to index. Spiders follow the hyperlinks between different web sites,
and then the hyperlinks between the different pages within a website,
in an attempt to find as many web pages as possible. They then read the
words on the page to enable the text on the
web pages to be included in the search engine database.
What is a backlink?
A backlink is a hypertext link that points back at one of your web pages. Every single
one of your web pages must have at least one link pointing at it to allow search engines
to find that page. The more backlinks that point at your website the higher your overall
website ranking will be.
What is anchor text?
Anchor text is the part of a hyperlink that is displayed on the screen and can be
clicked to activate the link.
It is important to put the keywords of the page you are linking to as the
anchor text of the link.
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