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Next free networking event: Wednesday April 21st at 6pm, Upstairs @ The Ship and Mitre, Dale street, Liverpool.

Thank you to all those who attended our last Liverpool SEO and networking seminar last month on the subject of making money from your website. Lots of good questions asked, and quite a few business deals made on the night!

A very big thank you to the two sponsors, Jan from Occasions Catering Liverpool who supplied the food, and Mike from Dorrington Commercial Mortgages and Insurance who supplied the drink!

This month we get back to basics and talk about the reasons someone would use your website. Yes you need to make sure it is constructed correctly from both a human user and search engine friendly point of view, with unique content and titles which cover all of your keywords on each page, and a single keyword rich h1 header tag on each page, but, what exactly should your content be about?

In the past we have discussed the fact only text based uniquely written content has any real SEO or search engine optimisation benefits, but what if you only provide a single service as your business?

What content can you write?

Business selling many different products, or providing a range of services have it easy when it comes to website content. For example, if you are an estate agent, your property listings are your content. give each property for sale a page of its own, make sure the location and main keywords are in the title of the page, and it is correctly linked to with a keyword rich text link, and the page will be easily indexed by Google et al, and the property will be listed.

However, if you don’t have it easy, but still want to make an impression, you need to create a resource that encourages people to come back to your site time after time.

Two examples from recent and current projects will illustrate this point.

Wilmslow Childcare is a home based ofsted registered childminder based in cheshire. They simply have a couple of vacancies to fill, but just building one web page stating this fact would give no reason for people to visit the website. Instead, the site’s two main features are, childcare FAQ’s, and a childcare blog covering every aspect of childcare, from parenting tips, toddler crafts and games, to child friendly recipe suggestions. Effectively, wilmslowcare.co.uk is an ever growing childcare resource.

Liverpool Business Hotels is a Merseyside based accommodation booking service offering business visitors extra benefits compared to other booking services. As the website is going head to head against major companies with multi million advertising budgets, a sideways approach is needed for search engine marketing. therefore, the site also includes a Merseyside business and networking events free listings section. Anyone with a business event of any kind can list it here for free. Business events are obviously related to business accommodation, and so the related resource also adds context to the website. Please note, the events listing section will get its official launch at our April 21st seminar event!

Remember, successful websites are those that provide a resource and therefore give users a reason to visit and just as importantly, re-visit.

If you would like to learn more about this and other aspects of SEO and website marketing, network, have a free glass of wine, come along to our free event in Liverpool on april 21st. Full event details and registration here.

One of our long term website and business partners and regular Liverpool SEO Seminar attendees, Jan Mooney of Occasions Catering Liverpool has stepped forward to sponsor our March 3rd 2010 Liverpool SEO event.

The good news for every attendee is, we will now also have a free complimentary buffet to go with the usual free glass of wine at our free event, courtesy of Occasions Catering Liverpool! Register now and come along to Upstairs @ The Ship and Mitre, Dale Street, Liverpool at 6pm on March 3rd 2010.

For anyone who has not sampled some of Jan’s food before, you are in for a treat. Occasions Catering Liverpool provide one of the best outside catering services on Merseyside. Come along and sample some of the huge range of top quality buffet foods around. If you are planning an event, either a business lunch, networking event, or even a wedding or birthday party, let Occasions Catering Liverpool provide you with a quote for the food at your event.