blogs « seo blog

March 17, 2010

incorporate keywords naturally to maximise blog post impact

Filed under: SEO, blogs, keywords — admin @ 11:41 am

If your website includes a blog, or even perhaps is simply just a blog, a planned strategy of writing keyword rich blog posts will have the maximum impact on its search engine position and ultimately the number of hits the blog generates.

Make a general keyword list on your website or blog theme.

Every website or blog has a general theme which will naturally include a list of associated words and phrases that are often used when discussing this theme. Using an online keyword tool such as Google AdWords Free Keyword Tool, you can quickly easily generate a long list of related words and phrases from your overall general theme. These are the keywords and key phrases, the words that should be worked in to every single blog post. Please note that ‘childcare’ is different from ‘child care’, and that ‘nanny’ is different from ‘nannies’, and as such each of these should be treated as a different keywords, although obviously they are keyword variations.

Writing keyword specific blogs:

Ideally, choose several keywords (not generally more than three or four) or a key phrase and include this as part of the individual blog post page title and as part of the blog’s url (the web address of the specific blog post). Use these keywords as the theme of this blog post. Continue to write the blog post for human readers without worrying from this point on about the chosen keywords. Once the post is fully written and proof read, take this opportunity to incorporate the theme keywords within the several times more, including variations of the keywords and phrases, if it is possible within the text without changing the flow of the text. Obviously if the text already naturally includes several examples of your keywords you may not need to work them in again. Take care never to overstuff the text with any keyword. At this point remember to highlight the keywords and the variations within the main text using strong tags to maximise the impact of the post.

General non-keyword focussed blogs:

More often the blog will be on a specific subject without reference to any particular keyword or key phrase. Naturally the text will be written for human readers to get the point across or describe the particular theme. However, as the blog will naturally be on the same general subject as your general keyword list, take this as an additional opportunity to work in some of the keywords and key phrases from your list. Don’t be tempted to include too many different keywords, stick to the main variations. If possible change the post’s title to include some of the keywords to maximise their impact. Remember to include the keywords and the variations several times naturally within the text and always highlight the keywords within the text using strong tags.

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February 15, 2010

February 2010 SEO Newsletter Social Networking

Filed under: SEO, blogs, facebook, news and events, seo affiliates scheme, social bookmarking, social networking, twitter — admin @ 5:46 pm

Welcome to the February 2010 littledetals.co.uk newsletter. This month’s news letter includes a review of last month’s Liverpool SEO Seminar all about social networking, a preview of our next Liverpool SEO Seminar which takes place at our usual venue, The Ship and Mitre, Dale Street, Liverpool on Wednesday March 3rd at 6pm.

Last months seminar went very smoothly, with 15 guests enjoying a free glass of wine as served by our resident bar boy, Antony, aka @DopeyAntony on twitter.

The presentation followed on from the previous one in November of last year on Keywords and Links the Basics of SEO, by discussing social networking. As more and more people use websites such as Facebook and Twitter as their home pages, rather than a more traditional home page such as Google or Yahoo, then only by giving your company and website a social networking presence can you hope to keep up with current user trends.

One of the biggest advantages of social networking as a promotional tool, is the way news spreads via word of mouth. A personal recommendation is by far the best form of advertising, and costs nothing more than doing the job correctly. The fact that your products and services can be actively promoted by the socially networking and interacting users is an opportunity that cannot be ignored.

Of course not all products and services can be promoted in this way, but for the right product the rewards can be considerable.

But what do you do once your website has been optimised, promoted, and you have a steady stream of personally recommended users? If the answer is anything apart from, make some money, then the next part is not for you!

There are a number of different ways to make money directly from your website, and two of the most common are via hosting pay per click advertisements and affiliate programs. Both of which require the hosting of snippets of advertising code on your website, which in turn direct users to other websites.

These two related but differing aspects will be discussed at the March 3rd Liverpool SEO Seminar.

One of the most common forms of Pay Per Click hosting accounts is Google Ad Sense. After registering with an account you can sign up to host advertisements from the Google network. You can choose from a number of different advertising styles and customise the look of the advertisement blocks. The code is then pasted in to your HTML (website code). The biggest advantage with Google Ad Sense is the fact the system reads the content of your web page, and displays advertisements related to your content. The ads are therefore highly targeted at your users. Each time an advert is clicked on by your user, subject to a couple of provisos, then you as the website hosting owner, get paid by Google for the click. Payouts can be anything from 1p, up to pounds in some cases.

Affiliate schemes run in a similar way to the Google Ad Sense, but involve a bit more work. You must sign up and register with the affiliate host, such as Zanox or Commission Junction, and then choose which affiliate programs to sign up for. Every single subject is covered. Adverts range from simple links to large banners and in some cases even full online booking systems. Generally these are sales based payouts. You earn a commission only on completed sales, but the payouts can be very big. One affiliate scheme we participate in pays £100 for each completed sale.

More of this at our next Liverpool SEO Seminar on March 3rd 2010. Register now.

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February 3, 2010

blog your keywords for business

Filed under: SEO, blogs — admin @ 1:57 am

To blog or not to blog, is an easy question to answer.

Whether ’tis nobler to blog we can’t say, but you should definitely blog for business at all times. A blog on your website will get your SEO keywords into your website and indexed by search engines faster and better than most other types of web page. Wordpress blogs such as the blog you are reading right now are especially good for spreading your keywords throughout Google et al. Wordpress was created by webmasters for webmasters, with search engine ranking and placement very much in mind.

Whilst your words will probably not have the same impact as Shakespeare’s, you are sure to have a wider audience for them if your words are committed to the blogosphere.