Welcome to the February 2010 littledetals.co.uk newsletter. This month’s news letter includes a review of last month’s Liverpool SEO Seminar all about social networking, a preview of our next Liverpool SEO Seminar which takes place at our usual venue, The Ship and Mitre, Dale Street, Liverpool on Wednesday March 3rd at 6pm.
Last months seminar went very smoothly, with 15 guests enjoying a free glass of wine as served by our resident bar boy, Antony, aka @DopeyAntony on twitter.
The presentation followed on from the previous one in November of last year on Keywords and Links the Basics of SEO, by discussing social networking. As more and more people use websites such as Facebook and Twitter as their home pages, rather than a more traditional home page such as Google or Yahoo, then only by giving your company and website a social networking presence can you hope to keep up with current user trends.
One of the biggest advantages of social networking as a promotional tool, is the way news spreads via word of mouth. A personal recommendation is by far the best form of advertising, and costs nothing more than doing the job correctly. The fact that your products and services can be actively promoted by the socially networking and interacting users is an opportunity that cannot be ignored.
Of course not all products and services can be promoted in this way, but for the right product the rewards can be considerable.
But what do you do once your website has been optimised, promoted, and you have a steady stream of personally recommended users? If the answer is anything apart from, make some money, then the next part is not for you!
There are a number of different ways to make money directly from your website, and two of the most common are via hosting pay per click advertisements and affiliate programs. Both of which require the hosting of snippets of advertising code on your website, which in turn direct users to other websites.
These two related but differing aspects will be discussed at the March 3rd Liverpool SEO Seminar.
One of the most common forms of Pay Per Click hosting accounts is Google Ad Sense. After registering with an account you can sign up to host advertisements from the Google network. You can choose from a number of different advertising styles and customise the look of the advertisement blocks. The code is then pasted in to your HTML (website code). The biggest advantage with Google Ad Sense is the fact the system reads the content of your web page, and displays advertisements related to your content. The ads are therefore highly targeted at your users. Each time an advert is clicked on by your user, subject to a couple of provisos, then you as the website hosting owner, get paid by Google for the click. Payouts can be anything from 1p, up to pounds in some cases.
Affiliate schemes run in a similar way to the Google Ad Sense, but involve a bit more work. You must sign up and register with the affiliate host, such as Zanox or Commission Junction, and then choose which affiliate programs to sign up for. Every single subject is covered. Adverts range from simple links to large banners and in some cases even full online booking systems. Generally these are sales based payouts. You earn a commission only on completed sales, but the payouts can be very big. One affiliate scheme we participate in pays £100 for each completed sale.
More of this at our next Liverpool SEO Seminar on March 3rd 2010. Register now.
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