SEO Seminar Presentation on Affiliate Schemes and Google Adsense

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SEO Seminar Presentation - March 3rd 2010

SEO Web Seminar
March 3rd 2010
The Ship and Mitre
Liverpool

Making Money From your Website Via online advertising

What is an Affiliate Scheme?

An Affiliate Scheme is a way to sell products and services via third party sales leads.
Sales attract a commission paid to the source of the sales lead (the affiliate), something like an introduction fee.
Commission only sales persons are effectively working as an affiliate sales force.

Online Affiliate Schemes

How do Online Affiliate Schemes work?

Affiliate schemes place advertisements on third party websites.
Affiliate advertisements carry a 'tracking code' specific to each individual affiliate.
Clicks usually set a tracking 'cookie' which remembers the affiliate on later visits to the selling website by the user.

How do I become an affiliate?

There are several websites which run ad serving programs on behalf of many different companies. All are free to join. Apply on the ad serving site.
Example ad servers include:
Commission Junction, DoubleClick, Zanox...
Joining the ad server program allows access to many different types of companies, products and services. Commission from different affiliates is combined in to one payment account.

Choosing Advertisers

Many major international companies advertise through affiliate schemes. A few examples from the from the Zanox network:

Types of adverts.

Adverts come in all types, shapes and sizes to suit your web pages...
text only links, buttons and banners in any size, full pages, search forms...
You must select the best advertisements to suit the design and content of your web pages, from the many hundreds of individual advertisements available.

Adverts generally send users to the main sales pages....
Deep linking allow specific and individual product pages to be pre-selected. This allows highly optimised sales pages on your own website to maximise your revenue.

Commission.

Commission is generally paid on completed sales, rather than on sales leads or clicks, a month in arrears.
Payments range for a few pence up to hundreds of pounds for individual sales.
You must meet a minimum monthly amount before payment is released, but commission is carried over to the next month if minimum is not reached.

Payments can be by cheque, bacs and paypal.

Google Adsense

How does Google Adsense work?

Adsense is Google's affiliate scheme.
With Adsense there is only one version of affiliate code rather than hundreds, although different shapes and sizes can be selected, and ad units customised for your website.
Google automatically matches the ads displayed to the content on each individual page, whatever the page content and keywords.
Ads displayed are therefore very relevant to your users.

Google Adesense main feature: PPC or Pay Per Click!

What is Pay Per Click?

Each time an Adsense link is clicked, the advertiser pays Google for the individual click, even if no sale is generated.
A portion of the payment is paid as a commission to the Adsense affiliate.
Individual click commissions range from a few pence to a few pounds.
Don't be tempted to click on your own ads, as Google will ban you from the program!

Google Search for Adsense

Adsense affiliates can host a Google search box which pays commission on sponsored link clicks.

Click through rates can be as high as 10 to 20%, making this very profitable for the website owner!

Our Affiliate Schemes

littledetails.co.uk SEO affiliates.

We pay a 10% commission on all sales.

Commissions are paid on all products and services for the lifetime of the customer. Only completed sales attract commissions.

Commissions are paid whether the sale is generated via a website click, phone call, or even personal referrals... provided the affiliate has website links to the scheme.

Apply only via the littledetails.co.uk website.

Dorrington Commercial Mortgages.

We pay a 100 commission for each successful mortgage application.

Commissions are paid whether the sale is generated via a website click, phone call, or even personal referrals... provided the affiliate has website links to the scheme.

Apply only via the Dorrington-Commercial.co.uk website.

Conclusion...

  1. Optimise..
    Your website to gain the maximum hits.
  2. Socialise...
    To further increase your visitors.
  3. Monetarise... (sic)
    To make it all worthwhile.

SEO Web Seminar
Thank you
Simon Robinson - March 2010

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