Link popularity is built up by getting both a good quantity, but above all, quality links to your website. Link popularity is undeniably one of the most effective SEO strategies in boosting your search engine ranking and website traffic. One important thing that cannot be emphasised enough about link popularity is that it does not just refer to the number of inbound links your site has, but also refers to the quality and relevance of these links. Hence, no matter how many links you get to your website, if those links are not relevant, then they will not do anything in improving your page ranking.
Major search engines perform link analysis, giving higher ranking to websites with a good number of relevant links to their pages. The practice of link farming and other shortcuts in to produce thousands of links quickly will not work. These practices are detected as spamming by search engines and in the most extreme cases cause your site to be banned.
Establishing a number of strong relevant links to your site requires research, creativity and a lot of hard work. There are no overnight fixes or shortcuts! Good examples of what you can do to build up your link popularity are directory listings, article submissions to online publications in your industry, reciprocal links from relevant complementary sites, external blogs, social networking, and above all lots of unique useful content that encourages other webmasters to provide a link to you.
littledetails.co.uk has all the solutions you need for a quality link building campaign. We have efficient strategies to create relevant and quality links for your site. Please contact us for a FREE appraisal and SEO analysis of your website. Please contact us to discuss your needs link building options.